"Why be average when you can be an Influential Male"
Sunday, February 28, 2010
Generation XL
The Big and Tall market apparel accounts for $6 billion in sales and includes 11% - 15% of the population (Brandweek, 2006). Generation XL is now and has been a part of history and has represented some of our most Influential Males...The term XL is becoming synonymous with strength, power and leadership... hence the meaning of an Influential Male. My hope is that through our journey you'll discover wearable, workable, inspirational essentials that express your individuality and that are designed to emphasize the best aspects of being XL....
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